Marketing to Consumers

Service: Marketing to Consumers: Marketing Strategy, Sales Processes and Campaigns | Sector: Private Sector | Industry:  Leisure and Tourism

Clients Brief

The brainchild of business partners Rob Lawrence, a former British Army officer and Ollie Noakes, a former soldier in the Territorial Army, Boulders is one of the largest indoor climbing centres in the UK housing over 2,000 square metres of climbing wall.

The two friends came together through a passion for climbing, and with the help of Finance Wales and two business angels, Peter Saunders and Keith Thomas, their dream of opening an indoor climbing centre in Wales became a reality.

The company required guidance to deliver an ambitious business plans and establish a strong brand.

The solution

A flexible programme of consultancy delivered value in the areas of brand strategy and development; scoping of diverse markets (outside the core, committed climbing audience) and developing product propositions; production of marketing collateral and setting up of systems; plus an opening launch.

Mentoring of the newly appointed marketing manager saw best practice embedded into the organisation.

Outcome

Twelve months later, the centre is not only catering to experienced, established climbers, but has opened up the sport to a host of first time climbers, young and old, who are using the centre as an alternative to the conventional gym, as well as the corporate market who are using the centre to host team building days for staff.

Quantifiable Benefits

In spite of the worst economic conditions experienced for decades, Boulders was recognized for the commercial success it has had since setting up just over a year ago Boulders Indoor Climbing centre won the best new start up award at the South Wales Business Awards 2010.

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