The Team

The Principality Consulting ethos combines the following values

  • Accessibility and responsiveness
  • Pro-activity and taking the initiative
  • Value for money
  • Excellent communications with all stakeholders
  • Personable individuals who speak your language

The multi-discipline team has an 18 year track record of successfully providing advice in the public, private and not-for-profit sectors across the UK - providing expertise, advice and guidance focussing on business start-up and development, change management, information technology, human resources, marketing communication and operations management. 

We have strong credentials in project management, where Principality’s core values easily streamline with those of the sponsoring body.  Many of our projects illustrate the effective coordination of partnerships that reconcile a number of organisations’ objectives.

Our entire consultancy is based around the core principle of sustainability.  Further, our skills in the delivery of Genba Kanri – a widely recognised process for improving manufacturing competiveness – sees the efficient use of materials and driving out waste as key components of our advice and recommendations.

The consultancy is organised into specialist practices headed by -Martin Seymour, Ivor Lewis and Karen Dancey - each committed to professionalism, standards of service and dedication to quality.  The practice leaders are supported by a distinguished roster of Institute of Consulting-approved, specialist associates from across the UK.  This allows us to:

  • Deliver the right technical excellence to meet your needs
  • Provide local knowledge where required and to keep the cost and environmental impact of travelling to a minimum
  • Upscale consultant resources to meet changes in demand, tight timescales or other requirements.

Our passion for quality drives our commitment to apply in-depth knowledge with enthusiasm, tenacity and sheer hard work and deliver an honest, value-driven service in an efficient time-scale.


Martin Seymour

Martin Seymour, Performance Practice Leader

  • Fellow of the Institute of Consulting (FIoC) and Certified Management Consultant (CMC)
  • Member of the Institute of Operations Management MIOM.
  • Member of the Institute of Electrical and Electronic Engineers MIEE.

Specialises in strategic business reviews and managing assignments of this nature to achieve stakeholder’s objectives.

Martin has significant private and public sector experience with clients that include: Panasonic, Hyder now WPD. Allied Lyons, Transport for London, HM Treasury and the MOD.

Managed and delivered Welsh Assembly Government  programmes including:

  • eBusiness programme 2004 - 2012
  • Technology and Innovation (2006)
  • Genba Kanri Programme (1996 – 2005)
  • General Business Advisory Service (2006)
  • Service Networks (2004)
  • Activity Based Management (2002 – 2005)

Karen Dancey

Karen Dancey, Sales & Marketing Practice Leader

  • Chair of the Institute of Consulting Wales
  • Level 7 Award & Diploma in Management Consultancy
  • Member Institute of Practitioners in Advertising
  • ILM level 4

A senior marketing and business development specialist with expertise built from nearly three decades of working across a broad range of markets.  This experience embraces consumer marketing; business-to-business and extensive work for the public sector. 

Karen has proven capability in marketing strategy, brand management, campaign planning, project management and implementation. In addition, she is accomplished in media and operational planning; plus the delivery of communications activity across the entire spectrum of marketing disciplines.

She is committed to continuous improvement, and has instituted structured, account management disciplines across various teams and implemented client service behaviours and appraisal systems.


Ivor Lewis

Ivor Lewis, IT Practice Leader

  • CNAA Post-graduate Diploma in Management Studies – Distinction
  • eMarketing Diploma
  • Institute of Personnel Management Parts I and II
  • Certificate in Education
  • HND Electrical and Electronic Engineering, CEI  Parts ii & iii

A business system and digital network specialist who has been defining innovative solutions for Supply Chainefficiencies on an international basis throughout his career with blue chip and SME companies.

  • Developing linkages between the production and processing sectors.
  • Improving product quality and encouraging innovation.
  • Developing new, emerging and existing markets.
  • Developing skills across a broad range, including marketing and branding.
  • Encouraging collaborative ventures.
  • Improving environmental performance.

Ivor is currently the Programme Manager for the WAG e-Business Programmes with overall responsibility for specifying, selecting and implementing state of the art information systems.


David Lloyd Williams

David Lloyd Williams, Partner, North Wales

  • Chartered Engineer
  • Chartered IT Professional
  • Fellow of the British Computer Society
  • B Eng (Hons) Electronic Engineering

A manager with proven experience in the manufacturing, software and administrative industries having worked from small enterprises to large, multinational companies. Works to ensure that any business systems bring real benefit to the business, and has project managed system implementations from small, incremental improvements to transformational million pound systems.

  • Lean practitioner
  • Six Sigma green belt
  • Prince 2 practitioner
  • Microsoft Certified Professional