- Digital Strategy
- Case Studies
- About Us
You know there’s a window of opportunity to grow your brand through e-commerce systems, but just how do you go about it?
If you’re ready to grow but need the infrastructure to ensure success, you need to understand the key factors for successful implementation. The stuff that the software sellers don’t tell you!
Country House Wedding Venues (CHWV) was created in 1996 as a wedding venues agency. The company developed sole agency rights in 2000 and began working in partnership with event catering companies in 2003. Galloping Gourmet (GG) was acquired in 2004.
CHWV also develop, manage and maintain web-sites for over 50 venues and now act as agents for over 200 venues.
Today, turnover is in excess of £2.5 million with 30+ employees who assist venue owners to develop a wedding product and provide a turnkey management facility. Currently five venues are fully managed by CHWV.
It is intended to increase this by one additional venue every nine months.
CHWV had been endeavouring to improve and streamline their systems to meet these business objectives.
The proposed implementation was designed for significant impact on business operations, business resilience and profitability. Taking advantage of both ‘open source’ and Microsoft software, it integrated a bespoke Content Management System integrated to a Customer Relationship Management tool and Sage Suite200 financials; plus Voice over Internet Protocol (VOIP) technology that informs individual websites and delivers information display in the CHWV call centre.
The SugarCRM software for sales force automation and customer support is a “cloud” application and Sage 200 and the content management system are externally hosted. This allows CHWV to remove a degree of complexity and the associated support needs. It also provides an enhanced business continuity plan.
The cost of this solution, including hardware and implementation will be approximately £200k in the first year. This represents significant value for money against the originally proposed bespoke development that was estimated to cost in excess of £250K for the CRM alone.
In June 2010 the company reported its turnover increased from £2.8m to £4m in the past year.